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  • Life Cycle Assessment (LCA) and Life Cycle Analysis in Tourism

    Springer. 2015. ISBN: 9783319262246,3319262246. 136 pages.

    Tourism is an activity that anyone can take part in, regardless of their age, gender, nationality or level of income. This makes tourism one of the most rapidly developing industries in the world. Despite the number of benefits which tourism produces, it also has significant negative impacts on the environment. To minimise the scope of these negative impacts, joint efforts combining tourism and environmental management are called for. This book examines the application of the Life Cycle...

  • CIM Coursebook: Project Management in Marketing

    Routledge. 2010. ISBN: 9781136442100,1136442103. 256 pages.

    Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered...

  • People Planet Profit

    Kogan Page Publishers. 2010. ISBN: 9780749458638,0749458631. 240 pages.

    Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone. People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case...

  • Essential Law for Marketers

    Kogan Page Publishers. 2013. ISBN: 9780749464516,0749464518. 376 pages.

    Essential Law for Marketers doesn't assume any prior knowledge and has been designed to make UK and EU laws and regulations accessible for marketers at all levels. Jargon-free and easy to follow, it's widely acknowledged by professional bodies and legal experts as a masterful digest of all the main legal principles that need to be understood by sales and marketing professionals working in Europe. Written by one of the world's leading experts of sales and marketing law, this updated second...

  • High Fidelity News and Record Review


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