How It’s Made Swatch Watch


  • Stylepedia

    Chronicle Books. 2006. ISBN: 0811833461,9780811833462. 336 pages.

    A chunky, distinctive object of brilliant design in and of itself, Stylepedia is the first handy, cross-referenced desk guide to the kaleidoscope that is modern design. In hundreds of illustrated entries, Heller and Fili, the award-winning authors of Euro Deco and numerous other popular design titles, survey the designers, schools, and movements that comprise the practice today as well as take a fascinating glimpse back at some of the seminal early leaders. From the first Santa Claus to...

  • Important Facts Everyone Should Know About Watches

    Lulu Press, Inc. 2015. ISBN: 9781329712645,1329712641.

    High quality watches typically cost a large quantity of money, and it is unlikely, unless the watch’s owner is filthy rich and equally careless with his wealth, that an expensive watch will be tossed aside after a few years. The highest quality watches, from Rolexes to Bvlgaris, will likely be treasured for a generation or more. Even the highest quality watches, however, require regular servicing, which may mean a simple battery change or something more extensive, such as changing the rubber...

  • A Business History of the Swatch Group

    Springer. 2014. ISBN: 9781137389084,1137389087. 152 pages.

    This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.

  • Conceptual Issues in Consumer Behaviour The Indian Context

    Pearson Education India. 2018. ISBN: 8131714098,9788131714096. 323 pages.
  • Collecting (Vintage) Watches

    BoD – Books on Demand. 2018. ISBN: 9783744894920,3744894924. 148 pages.

    The authors of this book are neither watchmakers nor specific watch specialists, just dedicated watch collectors. A book for the friends of watches and a guide for the collector or the possible collector-to-be, giving some advice and guidelines, certainly also expressing very subjective opinions. Specific subjects of interest from the multi-facetted mosaic of time, watches and watchmaking as a whole: collecting watches, watches and time, the quartz crisis, the revival of mechanic watches,...

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